Continuing with the series The Social Writer, this week I’ll be talking about blogging platforms. Now, last week I discussed why a writer might want to begin his/her own blog. Let’s say you decided to take my advice and start a blog. But then there’s a hitch: you don’t know what blogging platform to host your awesome blog.

Well, have no fear, Mastering the Craft is here!

Recapping from last week, I am still reading Robin Houghton’s book “Blogging for Writers: How Authors and Writers build successful blogs.” It’s published by Writer’s Digest so you know it’s going to be full of stuff that writer’s will want to know. In all seriousness, so far I’ve found it to be full of stuff that I, as a writer, would want to know. If you’d rather go out and buy the book instead of reading this column, I’d fully understand.

So, back to the task at hand. You’ve probably visited or heard of some of the blogging platforms I’ll be discussing shortly. You might be wondering though, what exactly is a blogging platform? Houghton describes them as “the software that powers a blog. You could think of it as the underlying construction, like a house-is it timber-framed or brick-built? Once the house is built, you may not be able to tell. Most blog platforms do pretty much the same job.”

There are so many of these platforms out there and it’d take more effort than I’d like to spend so I’m going to give a summary of three of the more popular ones. Here goes.

• WordPress.com. This is the platform my website uses (www.james-master.com) and I find it very comfortable to use, yet also a little challenging. Let’s say it’s for intermediate level internet users. Prices can range from Free to $45 per month. Of course with most things, the more you pay the more perks you have access to. Stages include Free, Blogger ($3/month), Personal ($5/month), Premium ($8/month), Business ($25/month), and eCommerce ($45/month). All of those prices are billed yearly. That’s how they get you. You think, of that’s not a bad price, but then you’re panicking when they want you to pay a crazy amount.

• Blogger.com. I had no idea that Blogger.com was owned by Google so automatically I was logged into my webpage. “It’s like trading off some control for more convenience,” writes one review site. The site also states that Blogger has very little in terms of content management. While you can buy a custom domain, a blogger on Blogger.com is free and you get essentially unlimited resources to run your blog. I might actually try this one.

• Wix.com is the third blogging platform. They have a basic free package like all the others, but then they have their four different levels including Combo ($13/month), Unlimited ($17/month), Pro ($22/month), and VIP ($39/month). The one thing that I like about WordPress.com is that they tell you ahead of time that the price is billed monthly. With Wix.com, they say the price, but only tell you it’s billed yearly later on. For instance, the Pro plan is $22 per month if you pay for one year. If you pay it month-to-month it’s $27 per month. Of course, if you pay for three years it’s only $16/month. So there’s that.

Here’s what you need to think about when making the choice of where your blog is going to call home: Do you like the look and feel of the blogging platform sites? Do you have the budget for the higher tiers? What are the goals for your blog when thinking about the future?

The last piece of advice I can give you is this: search for other blogs that use the platform you’re thinking about. Do your research. Read some reviews about it. And always remember that you can start on the free option and then upgrade to a higher tier later on.

If you use a blogging platform, let me know in the comments which one and if you like it or if you are looking for a different one. If so, which one?